00270pam a2200121 a 4500020000500000041000500005082001100010100003000021245004100051250000800092260004000100300000800140  c  h  a658.89  aWOODRUFFE (Helen)eauthor  aServices MarketinghTextual Document  a1st  bMacMillan India Ltd New Delhic1995  a420