00294pam a2200121 a 4500020000500000041000500005082001300010100002600023245005000049250000800099260005700107300000800164  c  h  a658.8`02  aAAKER (David)eauthor  aStrategic Market ManagementhTextual Document  a6th  bJohn wiley and sons , INC New York , Singaporec2001  a338