00264pam a2200109 a 4500020000500000041000500005082001000010100003100020245005500051260004000106300000800146  c  h  a658.8  aCHOWDHARY (Nimita)eauthor  aTextbook of Marketing ManagementhTextual Document  bMacMillan India Ltd New Delhic2005  a445