00291pam a2200121 a 4500020000500000041000500005082001100010100002700021245005600048250000900104260004300113300001300156  c  h  a658.89  aPAYNE (Adrian)eauthor  aThe Essence of Services MarketinghTextual Document  a1st   bPrentice Hall of India New Delhic1995  avii, 253