00339pam a2200109 a 4500020002400000040001600024041000800040100002700048245009800075260004400173300001200217  a978-81-203-3268-3c  aLUTL_226007  aeng  aDundon, ElaineeAuthor  aThe seeds of innovationbCultivating the synergy that fosters new ideascElaine DundonhPaper  aNew DelhibPrentice hall of Indiac2007  axi, 241