00316nam a2200133Ia 4500008004100000041000800041082001000049100002400059245002500083260003900108300000800147365000800155999001900163231011s9999    xx            000 0 und d  aeng  a658.8  aRies AL /Ries Laura  aThe Origin of Brands  bHarper Collins Pub. London -c2005  a308  b239  c891218d891218