R.Batra. <br/><br/>
Advertising Managnent   Textual Documents 

 - 2001. 
 - New Delhi  Prentice Hall Of India  2001 
 - 754p. 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAT