00336nam a2200133Ia 4500008004100000041000800041082001200049100001400061245004800075260004400123300000800167365000800175999001900183231011s9999    xx            000 0 und d  aeng  a658.827  aHBS Press  aHarvard Business Review on Brand Management  bHarvard Business Review Press USAc1999  a204  b476  c894162d894162