00293nam a2200121Ia 4500008004100000041000800041082001000049100001400059245005100073260003100124300000800155365000800163231011s9999    xx            000 0 und d  aeng  a658.8  aHBS Press  aHBR Case Studies: Marketing through Minefields  bH.B.S Press ,U.S.A -c2008  a187  b316