00275pam a2200121 a 4500020000500000041000800005082001500013100001300028245004800041250001000089260004400099300001000143  c  aeng  a659.1bBOG  aBogat.L.  aStratergy in AdvartisinghTextual Documents  a1990.  aNew DelhibPrentice Hall Of Indiac1990  a406p.