00286nam a2200121Ia 4500008004100000041000800041082001000049100001900059245002500078260004500103300000800148365000800156231011s9999    xx            000 0 und d  aeng  a658.8  aTybout Alic M.  aKellogg on Marketing  bWiley India Private Ltd. New Delhic2010  a426  b415