00281nam a2200121Ia 4500008004100000041000800041082001000049100001800059245002200077260004500099300000800144365000700152231011s9999    xx            000 0 und d  aeng  a658.8  aKotlar Philip  aLateral Marketing  bWiley India Private Ltd. New Delhic2006  a206  b99