00317nam a2200121Ia 4500008004100000041000800041082000800049100002200057245005100079260004900130300000800179365000800187231011s9999    xx            000 0 und d  aeng  a659  aMorigrty Wells B.  aAdvertising Principles and Practice [Morigrty]  bPrentice Hall INC. New Jersey U.S.A. -c2003  a599  b395