00311nam a2200121Ia 4500008004100000041000800041082001300049100001700062245004300079260005100122300000800173365000800181231011s9999    xx            000 0 und d  aeng  a658.8346  aAssael Henry  aConsumer Behavior and Marketing Action  bCengage Learning India Pvt.Ltd New Delhic2010  a718  b237