00318nam a2200133Ia 4500008004100000041000800041082001000049100001600059245003900075250000800114260004600122300000800168365000800176231011s9999    xx            000 0 und d  aeng  a658.8  aKumar Niraj  aIntegrated Marketing Communication  a1st  bHimalaya Pub House , Mumbai Delhi -c2011  a642  b446