00314nam a2200109Ia 4500008004100000041000800041082001600049100002000065245003100085250001100116260007700127231129s2007 xx 000 0 und d aeng a658.827/KEL aKeller Kevin L. aStrategic Brand Management a2nd ed aPrentice Hall of India New DelhibPrentice Hall of India New Delhic2007