000 00378nam a2200121Ia 4500
008 231228s2011 xx 000 0 und d
041 _aeng
082 _a658.5
_bCHI
100 _aCHITALE (A.K.)/ GUPTA (Ravi)
245 _aProduct Policy and Brand Management: Text and Cases
260 _aNew Delhi
_bPHI Learning Private Limited New Delhi, London,
_c2011
300 _aiii, 264
999 _c1062740
_d1062740