| 000 | 00421nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 231228s2011 xx 000 0 und d | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bFAR |
||
| 100 | _aFARRIS (Paul W.)/ BENDLE (Neil T.) | ||
| 245 | _aMarketing Metrics: The Definitve Guide to Measuring Marketing Performance | ||
| 250 | _a2nd | ||
| 260 |
_aNew Delhi _bPearson Education Delhi, Harlow, Singapore _c2011 |
||
| 300 | _avii, 414 | ||
| 999 |
_c1064014 _d1064014 |
||