000 00373nam a2200133Ia 4500
008 231228s2011 xx 000 0 und d
041 _aeng
082 _a659.1
_bSHI
100 _aSHIMP (Terence A.)
245 _aAdvertising and Promotion: An IMC Approach
250 _a4th Rep.
260 _aNew Delhi
_bCengage Learning India Pvt. Ltd New Delhi
_c2011
300 _a650
999 _c1064285
_d1064285