000 00325nam a2200121Ia 4500
008 231228s1998 xx 000 0 und d
041 _aeng
082 _a658.8
_bSMI
100 _aSMITH (P.R.)
245 _aMarketing Communication An Integrated Approach
260 _aNew York
_bKogan Page London,
_c1998
300 _aXI,602
999 _c1086712
_d1086712