000 00327nam a2200121Ia 4500
008 231228s2004 xx 000 0 und d
041 _aeng
082 _a658.8` 27
_bPAT
100 _aPATI (Debashis)
245 _aBranding Concepts and Practicess
260 _aNew Delhi
_bMacMillan India Ltd New Delhi
_c2004
300 _a212
999 _c1088706
_d1088706