000 00366nam a2200121Ia 4500
008 231228s2005 xx 000 0 und d
041 _aeng
082 _a659.1
_bKEL
100 _aKELLEY (Larry)/ JUGENHEIMER (D.)
245 _aAdvertising Media Planning: A Brand Management Approach
260 _aNew Delhi
_bPrentice Hall of India New Delhi
_c2005
300 _a144
999 _c1089027
_d1089027