000 00378nam a2200133Ia 4500
008 231228s2008 xx 000 0 und d
041 _aeng
082 _a658.810015
_bKUM
100 _aKUMAR (Niraj)
245 _aMarketing Communications: Theory and Practice
250 _a2nd Repr
260 _aNew Delhi
_bHimalaya Publishing House Mumbai, New Delhi
_c2008
300 _a560
999 _c1091822
_d1091822