000 00404nam a2200133Ia 4500
008 231228s2009 xx 000 0 und d
041 _aeng
082 _a658.8` 27
_bKEL
100 _aKELLER (Kevin Lane)
245 _aStrategic Brand Management Building, Measuring and Managing Brand Equity
250 _a3rd
260 _aNew Delhi
_bPearson Education Delhi, Harlow, Singapore
_c2009
300 _a714
999 _c1093277
_d1093277