000 00380nam a2200121Ia 4500
008 231228s2010 xx 000 0 und d
041 _aeng
082 _a659.1
_bJUG
100 _aJUGENHEIMER (Donald W.)/ BRADLEY (Samuel D.)
245 _aAdvertising Management and Public Relations Research
260 _aNew Delhi
_bPrentice Hall of India New Delhi
_c2010
300 _avii, 327
999 _c1095281
_d1095281