000 00389nam a2200133Ia 4500
008 231228s2015 xx 000 0 und d
041 _aeng
082 _a659.1
_bSHA
100 _aSHAH (Kruti)
245 _aAdvertising and Integrated Marketing Communications
250 _a2nd Rep.
260 _aNew Delhi
_bTata McGraw-Hil Publication Company Limited . Delhi
_c2015
300 _ax, 889
999 _c1139430
_d1139430