000 00360pam a2200133 a 4500
020 _c
041 _h
082 _a658.79999999999995
_bKAM
100 _aKambhammettu, Shyam, Sunder
245 _aIntegrated Marketing Communcation An Introduction
_hTextual Documents
260 _aHyderabad
_bIcfai University Press
_c2007
300 _aIX/218
930 _a9041
999 _c115867
_d115867