000 00397pam a2200145 a 4500
020 _c
041 _h
082 _a658.80200000000002
_bCLO
100 _aClow, K.E.
245 _aIntegrated Advertising Promotion And Marketing Communication
_hTextual Documents
260 _aNew Delhi
_bPearson Education [Addison Wesley]
_c2002
300 _aXXVI/638/PB
700 _aBaack, D.
930 _a9254
999 _c116080
_d116080