000 00369pam a2200133 a 4500
020 _a978-93-325-1837-7
_c
041 _aeng
082 _a658.8
_bCLO
100 _aClow .K.E.
245 _aIntegrated Advertising Promotion and Marketing Communications
_hTextual Documents
260 _aDelhi
_bPearson Education Inc.
653 _aMarketing Management
930 _a25076
999 _c143774
_d143774