000 00370pam a2200157 a 4500
020 _c
041 _aeng
082 _a658.8
_bRAM
100 _aRamaswamy.Namkumar.
245 _aMarketing Management
_hTextual Documents
250 _b2015.
260 _aNew York
_bMcGraw-Hill Higher Education
300 _a788.
653 _aMarketing Management
930 _a25077
999 _c143775
_d143775