000 00359pam a2200133 a 4500
020 _c
041 _h
100 _aRajeev Batra / J. G. Myers D. A. Aaker.
245 _aAdvertising Management
_bAdvertising Management
_hTextual Documents
250 _a2004.
260 _aNew Delhi
_bPrentice Hall Book New Delhi
300 _a754:
_bpaper.
930 _a3569
999 _c237359
_d237359