000 00438pam a2200181a 44500
008 230405s1998 xxu||||| |||| 00| 0 eng d
041 _aENG
100 _aNikhilesh dholokia
245 _aMarketing Management cases & Case & Concepts
250 _a1
260 _a
_bMcmillan
_c1998
300 _a643,22cms
440 _a196
690 _aIMRDA
700 _aLabdhi Bhandari A.K.Jain
700 _aRakesh Khurana
906 _a2079
999 _c254938
_d254938