000 00345pam a2200157a 44500
008 230405s2001 xxu||||| |||| 00| 0 eng d
041 _aENG
100 _aY. P. Singh
245 _aEffective Advertising Management
250 _a1
260 _a
_bAnmol
_c2001
300 _a277 p 22cm
440 _a750
690 _aIMRDA
906 _a2176
999 _c255035
_d255035