000 00386pam a2200157a 44500
008 230405s2003 xxu||||| |||| 00| 0 eng d
041 _aENG
100 _aKennath E. Clow
245 _aIntegrated advertising ,promotion,and marketing co
250 _a1
260 _a
_bPearson Education Asia 1
_c2003
300 _a637p,24cms
440 _a375
690 _aIMRDA
906 _a2872
999 _c255731
_d255731