000 00340pam a2200157a 44500
008 230405s2000 xxu||||| |||| 00| 0 eng d
041 _aENG
100 _aJones
245 _aBehind Powerful Brands
250 _a1
260 _a
_bTata McGraw Hill
_c2000
300 _a322p,26cms
440 _a375
690 _aIMRDA
906 _a3572
999 _c256431
_d256431