000 00342pam a2200157a 44500
008 230405s2006 xxu||||| |||| 00| 0 eng d
041 _aENG
100 _aDavid A AAker
245 _aStrategic Market Management
250 _a6
260 _a
_bWiley
_c2006
300 _a338p,24cms
440 _a299
690 _aIMRDA
906 _a3840
999 _c256699
_d256699