000 00336pam a2200157a 44500
008 230405s2005 xxu||||| |||| 00| 0 eng d
041 _aENG
100 _aMalcolm McDonald
245 _aMarketing Plans
250 _a5
260 _a
_bElsevier
_c2005
300 _a630p,24cms
440 _a795
690 _aIMRDA
906 _a3945
999 _c256804
_d256804