000 00406pam a2200181a 44500
008 230405s2004 xxu||||| |||| 00| 0 eng d
041 _aENG
100 _aK Douglas Hoffman
245 _aMarketing Best Practices
250 _a1
260 _a
_bThomson
_c2004
300 _a647p,26cms
440 _a495
690 _aIMRDA
700 _aPeter R Dickson
700 _aM R Czinkota
906 _a4466
999 _c257325
_d257325