000 00343pam a2200157a 44500
008 230405s1995 xxu||||| |||| 00| 0 eng d
041 _aENG
100 _aS SENGUPTA
245 _aBRAND POSITIONING
250 _a1995
260 _aNULL
_bTATA MCGRAWHILL
_c1995
300 _a299
650 _aMANAGEMENT
690 _aMBA
906 _a887
999 _c281698
_d281698