000 00323pam a2200145a 44500
008 230405s2004 xxu||||| |||| 00| 0 eng d
041 _aENG
100 _aS SENGUPTA
245 _aBRAND POSITIONING
260 _aNULL
_bTATA MCGRAWHILL
_c2004
300 _a218
650 _aMANAGEMENT
690 _aMBA
906 _a3745
999 _c284556
_d284556