000 00375pam a2200157a 44500
008 230405s2007 xxu||||| |||| 00| 0 eng d
041 _aENG
100 _aLEN ELLIS
245 _aPREEMPTIVE CRM:RETAINING CUSTOMERS WHEN COMPETITION EMULATES
250 _a2007
260 _aNULL
_bEXCELL
_c2007
300 _a1
650 _aMANAGEMENT
690 _aMBA
906 _a4616
999 _c285427
_d285427