000 00373pam a2200157a 44500
008 230405s2008 xxu||||| |||| 00| 0 eng d
041 _aENG
100 _aLONDHE B R
245 _aPRODUCT INNOVATION A MANTRA FOR SURVIVAL
250 _a2008
260 _aNEW DELHI
_bICFAI
_c2008
300 _a239
650 _aPRODUCTION MANAGEMENT
690 _aMBA
906 _a5091
999 _c285902
_d285902