000 00420pam a2200169a 44500
008 230405s2014 xxu||||| |||| 00| 0 eng d
041 _aENG
100 _aGEORGE E. BLECH
245 _aADVERTISING AND PROMOTION
250 _a2014
260 _aNEW DELHI
_bMCGRAW HILL
_c2014
300 _a1016P,26CMS
650 _aADVERTISING MANAGEMENT
700 _aKEYOOR PURANI
700 _aMICHAEL A.BELCH
906 _a7368
999 _c288179
_d288179