| 000 | 00425nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 230512s9999 xx 000 0 und d | ||
| 041 | _aeng | ||
| 100 | _aAAKER D A | ||
| 245 | _aMANAGING BRAND EQUITY - CAPITALIZING ON THE VALUE OF A BRAND NAME | ||
| 250 | _a1 | ||
| 260 | _bTHE FREE PRESS NEW YORK | ||
| 300 | _a299 | ||
| 365 | _b940 | ||
| 500 | _aHard Board | ||
| 520 | _aFor Sp Member Only | ||
| 650 | _aManagement | ||
| 999 |
_c406405 _d406405 |
||