000 00369pam a2200133 a 4500
020 _c
041 _h
082 _a659.1
100 _aJUGENHEIMER (Donald W.)/ BRADLEY (Samuel D.)
_eauthor
245 _aAdvertising Management and Public Relations Research
_hTextual Document
260 _bPrentice Hall of India New Delhi
_c2010
300 _avii, 327
930 _a417
999 _c819631
_d819631