000 00355pam a2200133 a 4500
020 _c
041 _h
082 _a659.1
100 _aKELLEY (Larry)/ JUGENHEIMER (D.)
_eauthor
245 _aAdvertising Media Planning: A Brand Management Approach
_hTextual Document
260 _bPrentice Hall of India New Delhi
_c2007
300 _a144
930 _a436
999 _c819650
_d819650