000 00363pam a2200133 a 4500
020 _c
041 _h
082 _a659.1
100 _aSENGUPTA (Subroto)
_eauthor
245 _aBrand Positioning Strategies for Competitive Advantage
_hTextual Document
260 _bTata McGraw-Hil Publication Company Limited . Delhi
_c1995
300 _aXIX,299
930 _a842
999 _c820056
_d820056