000 00385pam a2200145 a 4500
020 _c
041 _h
082 _a659.1
100 _aSENGUPTA (Subroto)
_eauthor
245 _aBrand Positioning Strategies for Competitive Advantage
_hTextual Document
250 _a3rd
260 _bTata McGraw-Hil Publication Company Limited . Delhi
_c1993
300 _aXIX ,299
930 _a846
999 _c820060
_d820060