000 00393pam a2200145 a 4500
020 _c
041 _h
082 _a658.8
100 _aSIRGY (Joseph M.)/ RAHTZ (Don R.)
_eauthor
245 _aIntegrated Marketing Communications: A Strategic Approach
_hTextual Document
250 _a1st Rep.
260 _bCengage Learning India Pvt. Ltd New Delhi
_c2008
300 _a362
930 _a4999
999 _c834105
_d834105