000			00316pam a2200133 a 4500
020			_c
041			_h
082			_a658.8
100			_aSMITH (P.R.) _eauthor
245			_aMarketing Communication An Integrated Approach _hTextual Document
260			_bKogan Page London, _c1998
300			_aXI,602
930			_a6644
999			_c836049 _d836049